Boosting Tourist Promotion to Support Local Development

In the period February – August 2020 ISIE will implement Monuments and Brutalist Architecture of North Macedonia: Boosting Tourist Promotion to Support Local Development Project.

This activity will be conducted through several stages. The first stage will include mapping of approximately 30 monuments, public objects and points of interest built in the architectural style of brutalism during the socialist period in Skopje, Kavadarci, Kicevo, Kocani, Krusevo, Prilep, Veles and Stip. ISIE will also develop narrative, stories and overall route.
In the second phase, ISIE will prepare a tourist guide which will be printed in 500 hardcopies (5 languages, 100 copies in each language) and a mobile app. Based on the positive experience of the Skopje Gems App, ISIE will develop an iOS and Android version of mobile phone app for the MBA route. The application will be based on the hardcopy tourist guide and will offer digital presentation and signage with information on locations in the MBA tour.
For the purpose of offering new and authentic tourist products and supporting cooperation with the local businesses, ISIE will design and develop 10 souvenirs connected to the locations. Local businesses will have an opportunity to offer new souvenirs to their customers and based on the interest on selected items from the prototype series, ISIE will transfer rights for production of souvenirs to interested parties for free.

Activities are conducted through a grant provided by the Regional Cooperation Council’s Tourism Development and Promotion Project. The Project is funded by the European Union and implemented by the RCC in an effort to contribute to the growth and competitiveness of the six Western Balkans economies by supporting development and promotion of joint regional cultural and adventure tourism offer.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.